YouTube Shorts creators are getting a new suite of tools via Adobe Premiere, which will roll out new editing tools in the “Create for YouTube Shorts” experience.
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For better or worse, short-form video is here to stay, and YouTube is continuing to build out its TikTok rival. This time, however, the update isn’t designed to keep you interacting with shorts for longer — it’s to get you off the platform without wasting too much of your time.
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YouTube is starting to implement GenAI into its Shorts creation hub, with new features like photo-to-video generation and an arsenal of AI-powered video effects powered by the company’s second-best generation model. Not to mention, YouTube’s new AI Playground adds full-on content generation.
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Google has announced that Lens is coming to YouTube Shorts, starting with a beta that’s going live now.
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After being announced recently, the YouTube app for TVs is widely rolling out a few changes including a dedicated Shorts feed that lives at the top of the subscriptions page.
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YouTube metrics are vital for creators, and Shorts have historically been a shrouded part of YouTube analytics. Today, YouTube announced that it would be adjusting how YouTube Shorts are counted, switching from a timed approach to a more finite metric.
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A bug with the YouTube app is causing Shorts to open as soon as the app starts up for some users.
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To date, Shorts have been 60 seconds or shorter, but YouTube is extending the max duration to 3 minutes starting October 15.
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YouTube Shorts have only been around for a little while now, but they’re a big deal, and making money for over 25% of channels in YouTube’s Partner Program.
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Rolling out now, YouTube Shorts is adding the ability to add content from official music videos to your Shorts.
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Amid its ongoing efforts to crack down on ad blockers on the web, YouTube has now announced that, for the sake of a “better streaming experience,” it will lessen how many ads you see on TV, but they’ll be getting longer.
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In recent years, YouTube has repeatedly said and shown that short-form video is a big priority. A new report reveals that there are internal concerns about YouTube Shorts cannibalizing the core long-form video business.
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YouTube Shorts has earned its place as one of the best short-form video offerings – aka TikTok clones – partially because it gets a lot of things right. One of the handy parts of YouTube Shorts both for creators and viewers was the ability to share links, but that’s ending because of spam.
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YouTube today announced a number of new Shorts features, but the most promising one for Creators is a recomposition tool to convert regular videos into vertical content.
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In hindsight, this was inevitable: YouTube Music is testing a “Samples” tab that looks to show music video-focused Shorts.
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In one of its biggest moves for short-form videos, YouTube has just confirmed that revenue sharing for YouTube Shorts will begin on February 1.
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YouTube has been building out its competitor to TikTok over the past couple of years, and it’s quickly becoming a force to be reckoned with. After announcing revenue sharing recently, YouTube Shorts is expanding the use of licensed music to up to 60 seconds.
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YouTube announced today that it’s bringing Shorts to TV screens with a player that’s optimized for the big screen.
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Following the main redesign at the start of this week, YouTube is rolling out a very nice change that means Shorts will no longer appear in the same tab as Videos on Channel pages.
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YouTube today announced two updates to its Partner Program (YPP) that make it easier to join and make money from the video platform, particularly YouTube Shorts. There’s also a new Creator Music catalog to add tracks to videos.
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YouTube Shorts has been a resounding success so far in becoming a clone of TikTok, and now YouTube is really opening the floodgates. Soon, YouTube Shorts will join the Partner Program, making monetization of the short-form video easy for creators.
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YouTube Shorts are a big focus for the video platform and Google wants to make it easier for businesses to create vertical video ads.
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Music is a big part of vertical Shorts, and YouTube is now rolling out a new integration between the two.
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YouTube Shorts has been quickly picked up popularity, and now the short-form video app is picking up another idea from TikTok, watermarks on downloaded videos.
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