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Instagram users are spending more time in the app after it copied Snapchat Stories

It’s been a whole year since Instagram rolled out its Snapchat-cloned Stories feature that lets users share ephemeral photos and videos on the service, and today Instagram has shared new data on Stories changing user engagement.

Earlier this summer Instagram shared that its Stories feature has 250 million users. Now Instagram says Stories has also helped increase the amount of time users spend in the app.


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Instagram Stories now at 250M users & adds Live Video replays, will expand to other services

After deciding to clone Snapchat’s Stories feature and roll it out to Instagram last August, today the company offered an update on progress, confirming the feature now has 250 million daily active users. That’s up from the 200 million it announced back in April when it officially surpassed Snapchat. In comparison, Snapchat was at around 166 million daily active users as of its last announced numbers in May.


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Instagram updates Explore with new location and hashtag stories

Instagram’s Explore tab already features search and discovery for finding new photos and videos on the service, and now the social network is introducing new location and hashtag stories.

The new location stories will appear when you’re near that current location and other Instagram users are posting with the format and tagging location. Hashtag stories will appear from search results and include stories that use specific hashtag stickers.


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Instagram now combines disappearing photos & video w/ Direct messages to streamline conversations

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An update to Instagram coming today aims to improve the service’s Direct messaging feature by combining disappearing photos and videos with text conversations into a single thread. Previously the features were separated, with disappearing photos and videos in their own conversation separate from text chats, meaning that you could have multiple threads going with the same person(s) within Direct.

Today’s update hopes to streamline your inbox within Direct by making the disappearing photos and videos appear inline within text conversations when it’s the same contact(s):


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Instagram updates Stories feature with support for Snapchat-like geostickers

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As it continues to play catch up to Snapchat, Instagram today updated its Stories feature with support for geostickers, a capability that Snapchat has supported for a while now and is arguably one of its most unique features.

At this point, Instagram’s geofilters aren’t nearly as widespread as Snapchat’s, but presumably that will change as time progresses…


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Latest Instagram beta brings photo gallery support to some, but it’s not fully functional

A common advertisement type on Instagram is a post that features more than one image, something that regular users are not able to do. While regular users can, of course, stick images together,  this feature is one that allows you to swipe side-to-side to see separate photographs within a single post.

It appears, however, that this feature will soon rollout to the public…


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Instagram’s live video begins rolling out to everyone in the US today

Following their original announcement, Instagram has begun rolling out live video to all their US users. To commemorate the occasion Kevin Systrom and Mike Krieger, Instagram’s CEO and CTO respectively are live streaming the event over at the official Instagram account. Instagram’s live video feature is another way the company is hoping to promote sharing freely and in the moment.


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Instagram’s long overdue photo zoom feature is already rolling out to some Android users

Instagram is a great platform, but sometimes it’s the little things that really take away from the experience. With a photo-centric service, you’d think Instagram would cover all of the basics, but the app, regardless of platform, has never supported zooming in on photos. Just a couple days ago Instagram announced that zoom functionality was finally available for iOS users, but it seems that it’s already showing up for some Android users.


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Instagram copying Snapchat’s ephemeral sharing ‘Stories’ feature right down to the name

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Facebook has been trying to recreate Snapchat’s success on its own ever since it tried and failed to buy the social app, and the latest feature it has developed for Instagram is no different. Instagram today unveiled Stories, a new photo and video sharing feature that borrows from the Snapchat-created feature right down to the name. Unlike traditional Instagram posts, Instagram Stories are more ephemeral and disappear 24 hours after being posted…


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