Google Tensor

In teasing the Pixel 6 at the start of August, Google very much framed the preview around its first custom-built System on a Chip (SoC). At the Pixel Fall Event today, Google fully detailed Tensor and called it the “biggest mobile hardware innovation in the history of the company.”
Expand Expanding CloseGoogle announced in August that its next smartphone, the Pixel 6, would switch to an in-house chip design called Tensor, ending a lineup that was powered exclusively by Qualcomm chips. Now, as the launch approaches, Qualcomm is throwing a bit of shade at Google Tensor on Twitter with arguably the worst meme format in recent memory.
Expand Expanding CloseDid you know that Google’s upcoming Pixel Fall Launch event will include more than just smartphone announcements? Yes, we’re going to see some other stuff too!
Expand Expanding CloseGoogle’s upcoming Tensor chipset may end up lagging behind the current top-tier Qualcomm Snapdragon 888 and even Samsung’s own Exynos 2100 chips and that is absolutely fine. The idea that Tensor needs to rival the best in the business is at best a fallacy.
Expand Expanding CloseOne of the biggest question marks about the Pixel 6 series is how its debut “Google Tensor” chip will perform compared to phones powered by Snapdragon processors. Thanks to newly shared benchmarks, we have a better idea of how the Pixel 6 Pro will perform compared to the Pixel 5 and Galaxy S21.
Expand Expanding CloseLeaked tidbits from a real Pixel 6 Pro unit suggest that the included Google Tensor chip may be one of the fastest chips available for Android phones.
Update: Even more precise details have come to light.
Expand Expanding CloseGoogle’s chip ambitions have always been rumored to go beyond the smartphone and eventually be used for Chromebooks. A report last week pegged 2023 as when we’ll see such a computer. There are many open questions about what the resulting Chrome OS device(s) will look like, but Tensor will undoubtedly be Google’s best chance to reboot the Pixelbook and offer a broader lineup.
Expand Expanding CloseGoogle came out of the blue this week to announce its next flagship smartphones — the Pixel 6 and Pixel 6 Pro. This is months ahead of the expected schedule that pins the launch around October. So, why is Google coming out on all of this so early? There are a lot of ways to look at it, but personally, I think there’s a clear message. Google is confident about the Pixel 6 in a way it hasn’t been before.
Expand Expanding CloseGoogle sharing some details on Tensor, its “first custom-built SoC,” was as important as today’s tease of the Pixel 6 and 6 Pro. In an interview, Rick Osterloh was asked about Google Tensor in the context of AR, and the hardware boss shared some rare thoughts on smart glasses.
Expand Expanding CloseThe Android smartphone market, especially in the US, has long been dominated by Qualcomm’s Snapdragon chips. As Google confirmed that its next flagship Pixel would use its own “Tensor” chipsets, Qualcomm was quick to confirm it wasn’t done working on Pixels.
Expand Expanding CloseEarlier this year, we leaked that Google’s next flagship phones, the Pixel 6 and Pixel 6 Pro, would run on a Made by Google ‘Whitechapel’ chip instead of one made by Qualcomm. Today, Google has formally unveiled its first Whitechapel hardware as the “Google Tensor” chip.
Expand Expanding CloseWhile Google’s Pixel phones have been famous for their killer cameras, video has always been a sore point for the lineup. Today, Google has confirmed that its new “Tensor” chip will make some big improvements to video on Pixel 6.
Expand Expanding CloseFollowing this morning’s tease, Google today announced that this year’s flagship phones are the Pixel 6 and Pixel 6 Pro. Both phones will be available in the fall and be powered by a brand new chip.
Expand Expanding CloseAs often happens, the open-source nature of Android has just confirmed something about the next Pixel. Just like we exclusively reported last month, a Googler has strongly hinted that Pixel 6 will be using the custom Whitechapel chipset.
Expand Expanding CloseLast week, we exclusively reported that Google’s two phones for fall 2021 would run on a Google-made chip. Here’s everything we know about the Whitechapel GS101 chip that will be used in the Google Pixel 6.
Expand Expanding CloseThis week we exclusively reported that the upcoming Google Pixel 6 would be the first smartphone from the company running on a custom-designed chipset currently know as “Whitechapel.” The move has major implications for the Pixel lineup as a whole, but why is Google doing it in the first place? Let’s take a look at the potential pros and cons.
Expand Expanding CloseNewGeekGuide can report today that Google’s upcoming phones for this fall, including the presumed Pixel 6, will be among the first devices to run on the “GS101” Whitechapel chip.
During an earnings call last fall, Google CEO Sundar Pichai teased “some deeper investments in hardware” and that there was a “terrific roadmap ahead” in 2021. Many interpreted that as a confirmation that Google would be developing their own processors, an effort codenamed “Whitechapel.”
Expand Expanding CloseLast week, a sketchy rumor surfaced on the web suggesting that Google had collaborated with Samsung to build its own silicon — presumably for future Pixel devices. Now, a report from Axios corroborates some of those details, adding that the chip, codenamed ‘whitechapel’, could appear in Google’s flagship smartphones as soon as next year and, eventually, Chromebooks.