Rewards programs are all the rage today, from ride-sharing services and airlines to credit cards. After launching in Japan and South Korea, Google is now bringing Play Points to the United States.
Early this month we revealed that Google was working on a new rewards program called Google Play Points. Now, that program has quietly gone official, at least in one region…
Over the past year, Google Play — and other app stores — have worked to increase curation through editorial content and top lists. A concurrent trend has been letting users beta test apps and games ahead of launch in a move that also helps developers find bugs. The Play Store is now working on a loyalty program called “Play Points.”
