Since I/O 2019, Google has launched a slew of augmented reality features from new Lens capabilities to 3D animals in Search. A previously announced Lens integration with the de Young museum in San Francisco is now also live.
The Experiments with Google site showcases many creative uses of the company’s various platforms, including Android, VR/AR, and voice. The latest involves Google Arts & Culture and the Jacquard team launching an artist-in-residency program to explore the ATAP project.
Google Arts & Culture is the company’s initiative to preserve and make art widely accessible through technology. The latest project takes a look at monumental human achievements with the help of 110 museums and institutions from around the world, along with a new AR experience for Android and iOS with CERN.
Google Arts & Culture often leverages augmented reality to share works through viral features like Art Selfies and Pocket Gallery. The Android and iOS app was updated this week with a new Camera tab that makes all these AR features easily accessible.
Google Arts & Culture is the company’s initiative to share and make famous works widely available online through high-resolution scans and other fun features. Most recently, Art Selfies allowed users to see what artwork they look like. The latest features augmented reality to bring together the work of Johannes Vermeer.
Google Doodles are remarkably emblematic of the company’s whimsical nature and serve as an important, perpetual marker of an event or person. Today’s animation does both, celebrating the 1913 release of director George Méliès’ masterpiece The Conquest of the Pole. Google appropriately marked the occasion with its first-ever VR-enabled and 360° video Doodle.
Over the weekend, social media was flooded by individuals sharing comparisons of themselves with famous pieces of art. This was all thanks to a new experiment within the Google Arts & Culture application…
Google Search is now better at understanding art and surfacing relevant information. In partnership with the Arts & Culture team, there is a new interactive Knowledge Panel, while Street View in museums is using machine learning to recognize paintings.
The Google Arts & Culture app was introduced last year as little more than a web wrapper, but it got beefed up with some more features — like Google Cardboard support — earlier this summer. But what good is such an app without dinosaurs? Today, Google has introduced a plethora of new natural history content — which, basically, means dinosaurs — in partnership with the Natural History Museum and 62 other museums and foundations. And it’s awesome…
