Google testing new Fiber TV ad-targeting method based on viewing history

Google has revealed that it is rolling out a new ad delivery process to its Fiber TV service in Kansas City. The company says the new ad-targeting process is similar to what it already does on mobile devices. Normally, television ads are sold based on entire markets, not the individual user. With this new ad-targeting method, however, local Kansas City advertisers will be able to target specific users with their advertisements.
