Essential

Essential, Andy Rubin’s upcoming smartphone startup, has just teased an announcement for next week on May 30th. Matching earlier reports of a mid-2017 launch, this is likely the reveal of the teased bezel-less device made by the creator of Android.
With earlier confirmation that Andy Rubin’s next smartphone will run Android and be bezel-less, we now might have a general idea of the device’s specs. A purported benchmark from GFXBench paints a picture of a phone in line with 2017’s other flagships.
Each year we see design trends in the smartphone market. In the past, this meant changing to more premium materials such as glass and metal or adding a fingerprint sensor. This year, it appears that every company is attempting to make a near “bezel-less” smartphones. Are you a fan of this design change?
Update: Eric Schmidt confirms that the Essential phone runs Android.
Phenomenal new choices for Android users coming very soon. An example! https://t.co/3fwvYl6vlu
— Eric Schmidt (@ericschmidt) March 29, 2017
A report from January told us that the father-of-Android Andy Rubin’s hardware startup “Essential” has been working on a bezel-less smartphone for its first consumer product launch. Today, Rubin took to Twitter to provide our very first look at (just a tiny corner of) the forthcoming phone.
According to a report today out of The Wall Street Journal, SoftBank has pulled out of a deal to provide Essential with $100 million in funding. Essential reportedly plans to launch a premium smartphone to go head-to-head with the iPhone, and was founded by the father of Android, Andy Rubin…