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Amazon’s new Fire TV OS streams Android apps on worse hardware for the same price… why?

Earlier this week, Amazon held its annual fall hardware event, unveiling its next-gen lineup of smart speakers, smart displays, and streaming devices. Alongside the launch of a new $40 Fire TV Stick Select, the company took this opportunity to finally unveil Vega OS, a long-in-the-works move away from its Android-based Fire OS platform. If you’ve been wondering how Amazon managed to score deals with every major platform publisher for streaming apps, however, the company’s solution might make you raise an eyebrow.

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Amazon is blocking apps from bringing Google TV’s best feature to Fire TV

As content keeps moving around between various streaming services, Google TV has turned out to be a lifeboat of sorts in making it easy to figure out what content is available on which service. Some third-party apps have since found ways to replicate that, but Amazon is blocking that “guide” functionality on its Fire TV platform.

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Google’s Android TV partners can apparently make Fire TVs now, as Hisense plays both sides

hisense u8g android tv

Google’s Android TV has long been competing for its place in the market, and in the United States it primarily goes against Roku and Amazon’s Fire TV. Most Android TV and Google TV partners also sell Roku models, but they’ve never mixed in with Fire TV. That changes now, as Hisense has launched its first Amazon Fire TV model.

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