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The Federal Trade Commission has sent out a letter to 20 search engines informing them that they are not properly distinguishing the ads in search results from the actual results themselves. Back in 2002, the FTC doubled down on paid listings in search results, forcing search engines to clearly show a difference between the two, but the firm believes that since 2002,  companies have fallen back into their old habits. “We have observed a decline in compliance with the letter’s guidance,” the agency said in the letter.

The FTC has now issued new guidelines for search result ads, saying that things such as borders, shading, and text labels must be different when compared to true search results. The agency pointed a finger at Facebook’s new Graph Search feature, saying that “Regardless of the precise form search may take in the future, the long-standing principle of making advertising distinguishable from natural results will remain applicable.”
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A few weeks ago, Google unveiled a new tabbed interface for Gmail that divides your inbox into several tabs, including primary, promotions, and updates. It looks like the company has some bigger plans for revenue with the third of those sections, however.

According to a new report from the Google System blog, the company is testing ads that resemble emails in the promotion tab. The ads look exactly like other emails in the inbox, but have a small ad logo below the sender’s name.

“It’s a new type of ad which you can forward to a friend, or star to save it to your inbox. If you dismiss this ad, you won’t see it again,” informs Google. You can click “dismiss” or use the “x” icon to remove an ad. If you want to see all the sponsored promotions for your account, go to this page.

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Almost 60,000 apps have been removed from Google Play, reports TechCrunch, in a move believed to be in response to the number of apps falling foul of the store’s anti-spam policies.
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Peter Kafka reports for the All Things D blog that Amazon cut a deal with San Francisco-based Triggit to sell adverts on other people’s sites. Previously, Amazon was only selling ad slots on their own web properties, such as IMDB.com and Amazon.com. In a nutshell, the online retail giant buys ad inventory from other sites and resells it to marketers at a premium because they are using data on their shoppers and probing visitors to target likely prospects. The author explains:

Amazon uses the detailed data it collects on its customers and visitors to create pools of potential marketing targets. Amazon tells Triggit to hunt down particular Web surfers after they’ve left the site, using tracking “cookies”; once the startup finds them it purchases ad inventory those users are looking at. Amazon uses that ad space to serve up an ad for the marketer it’s working with, and charges them for the impression.

Granted, this isn’t an ad network per se because Amazon is essentially re-selling other people’s inventory. But looking at the big picture, it’s another sign giving away that Amazon is slowly putting the remaining pieces of a puzzle in place in order to create a comprehensive end-to-end ecosystem designed to efficiently monetize users with physical products, digital media content, apps, advertising and devices. After all, Google’s chairman Eric Schmidt included Amazon in the “gang of four” for a good reason.

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Hot on the heels of a plethora of yesterday’s Android announcements, Google has launched a new site aimed at app developers. In a nod at “The Hitchiker’s Guide to the Galaxy”, a sci-fi comedy series by Douglas Adams, the company named it “The Guide to the App Galaxy by Google”.

Available here, this useful new place is meant to “help app developers, regardless of platform, build a business on mobile – whether they’ve just launcher their first app or are looking for additional tips as they grow their portfolio“, Google says. Resources include Google’s AdMob network to promote apps via paid campaigns or cross-promote apps within one’s own portfolio.

It’s all about monetizing lazy users who aren’t keen keen on paying for Android apps as much as their iOS counterparts. In addition to the freemium model, the site notes, developers will benefit from better understanding of the ways to monetize users with in-app adverts and in-app purchases as opposed to one-time paid downloads.

Hint: Use the arrow keys on your keyboard to navigate the spaceship through the site.

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