Google has released a new “Theme packs” app on the Play Store for its devices that “Personalize your Pixel in one tap.”
Instantly unlock a complete refresh that updates your wallpaper, icons, sounds, GIFs, and more with seasonal theme packs.
Specifically, this updates your Wallpaper, Color (Dynamic Color theme), App icons, Clock, Sounds (Ringtone, Alarm, and Notifications), Gboard (probably GIFs), and more.
The “first seasonal theme pack” is Wicked: For Good! with three styles: “For Good,” “Glinda,” and “Elphaba.”
The app icon on the Play Store (com.google.android.apps.pixel.customizationbundle) is a color swatch on a purple background. Per an earlier leak, you should be able to access this from Wallpaper & style, but nothing is live today after installing the application.
You get to preview the available Theme packs before tapping “Download” in the top-right corner. Afterwards, you can enable/disable what gets applied: Add sounds, Use wallpaper, etc.
Update: This app is available on the Pixel 6 and newer. It was released to the Play Store on November 4, 2025.
It’s unclear when Theme packs will launch. At this point, Google doesn’t stick to the first Monday releases for monthly updates. Late last week, Google released a second October 2025 security patch, which could possibly impact when the next update is coming.
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