Ahead of Black Friday 2025, the US Google Store is unexpectedly running a deep sale on the Pixel 10 series.
For Amazon’s “Prime Big Deal Days” in early October, the Pixel 10 family saw its first discount in a 2-day sale. Generally, Amazon offered deeper discounts by $50 compared to the Google Store.
Today, the Pixel 10 is $200 off to $599 after previously being discounted by $100-150.
Meanwhile, the Pixel 10 Pro today is $250 off to $749 (previously $150-200). The Pixel 10 Pro XL is $300 off at $899 (previously $200-250).
Finally, the Pixel 10 Pro Fold is getting its first discount to $1,499 after $300 off.
| Google Store | Amazon | |
| Pixel 10 | $200 off, $599 | $200 off, $599 |
| Pixel 10 Pro | $250 off, $749 | $250 off, $749 |
| Pixel 10 Pro XL | $300 off, $899 | $300 off, $899 |
| Pixel 10 Pro Fold | $300 off, $1,499 | $300 off, $1,499 |
These deals started today and end on November 9, 2025 at 11:59 PM PST.
Meanwhile, the US Google Store is touting boosted trade-ins with a Pixel 10, 10 Pro, or 10 Pro XL purchase, with the Pixel 10 Pro Fold seeing elevated. (Table below is for Pixel 10 Pro with the lowest storage tier.)
| Pixel 9 Pro Fold | $680 |
| Pixel 9 Pro XL | $550 |
| Pixel 9 Pro | $500 |
| Pixel 9 | $350 |
| Pixel Fold | $450 |
| Pixel 8 Pro | $380 |
| Pixel 8 | $250 |
| Pixel 8a | $130 |
| Pixel 7 Pro | $240 |
| Pixel 7 | $175 |
| Pixel 7a | $107 |
| Pixel 6 Pro | $200 |
| Pixel 6 | $140 |
| Pixel 6a | $80 |
Given that it ends next week, this shouldn’t be the Google Store’s annual Black Friday sale. The company is pretty explicit when that gets underway. That said, these could very well be the same deals that we’ll see in a few weeks as they’re already quite extensive.
Why Google is already discounting the new phones is quite curious.
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