Life360, the company that owns Tile, has just announced a new Pet GPS collar that costs $50 and looks like a pretty good alternative to Fi, a popular brand in the space.
The new Life360 Pet GPS collar add-on taps into the same ecosystem as Tile trackers and Life360’s family tracking services, except for pets. The collar attaches to your pet’s existing collar and offers geofences, live location updates, and also the ability to send an alert to nearby Life360 members if your pet is lost.
Life360 explains:
- Geofences: Set up places on your Life360 map to track where your pet roams regularly and get alerts if they stray, beginning at a radius of 100ft and more.
- Smart Alerts: Get instant notifications when your pet leaves their designated places so you can act quickly.
- Escaped Pet Mode: Built in safety tools such as a flashing LED light, ring, and instant escape alerts to your Circle help you take quick action and let others know your pet is missing.
- Lost Pet Alerts: Missing your pet? Send a Lost Pet Alert through Life360’s Pet Finder Network to notify nearby members (within a ~3 mile radius) and get help locating your pet.
The collar is available in “Pink Punch,” “Navy Blaze,” and black colors. It has IPX8 water resistance and supports up to 14 days of battery life before needing a charge via USB-C, though a special “Reserve” mode can push battery life up to six months.
As far as pricing, the Life360 Pet GPS Collar itself is $49.99 – or as little as $3.60 for early buyers – but you’ll need one of the company’s premium plans to use it. The Life360 Gold and Platinum plans – $149/yr and $249/yr, respectively – unlock support for the collar alongside a bunch of other perks in the Life360 app. A second pet can be added, but with a one-time $79 activation fee.
How the Life360 Pet GPS collar compares to Fi
The biggest question here is how the Life360 Pet GPS collar compares to that of Fi, one of the leaders in the connected dog collar space. Compared to the latest Fi Series 3+ release, here are some of the key points that we noticed looking at the two side-by-side:
| Life360 Pet Collar | Fi Series 3+ Collar | |
| Device cost | $49.99 | Subscription-only |
| Monthly cost | $14.99/mo + | $19/mo |
| Annual cost | $149.99/yr + | $189/yr |
| Cost for second pet | $79.99 one-time fee | Full second subscription cost |
| Geofence | Yes | Yes |
| Live tracking updates when lost | Yes | Yes |
| Use your existing collar | Yes | No |
| Battery life | 14 days / 6 months in Bluetooth-only ‘Reserve’ mode | Up to 3 months |
There are clearly some advantages from Fi, such as longer battery life, but it’s also at a higher cost over time. As someone who’s personally been using Fi, Life360 seems to offer a pretty good value.
Are you using a connected collar for your pets? What do you think of Life360’s new tracker?
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Post updated to clarify that second pet cost is a one-time activation fee.
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