Galaxy S25 series sales skyrocketed months after launch – that’s not supposed to happen

Ben Schoon | Jan 14 2026 - 8:35 am PT

Samsung’s Galaxy S25 series is oddly just about as popular in recent weeks as it was back when it first launched, something that’s not been true of any Galaxy S series in the past several generations.

True of any smartphone, but especially of Samsung flagships, there’s usually a burst of sales right at launch, from early adopters and upgraders taking advantage of pre-order discounts or just wanting to get their hands on the latest and greatest. Over time, though, sales dwindle as the next generation nears.

But, for the Galaxy S25 series, the opposite is happening.

Data from Counterpoint Research and Hana Financial Investment shared by @UniverseIce shows that the Galaxy S25 series was roughly as popular 9 months after its launch (November 2025) as it was during that first month.

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That’s not supposed to happen.

While neither source shared the data publicly, it shows that Samsung has certainly struck a chord with the Galaxy S25 series, and perhaps also that Samsung’s marketing and sales efforts were working.

With this the peak of this coming from the November timeframe, we can point to Samsung’s massive Galaxy S25 discounts as one potential reason the series was gaining popularity again. Between massive trade-in or cash discounts on Samsung.com, numerous carrier deals, and more, the Galaxy S25 was a pretty compelling buy in late 2025, especially with rumors swirling that its successor wouldn’t be all that much of an upgrade. That’s all speculation, though, as it’s hard to directly pinpoint where all this growth was coming from. As Droid-Life points out, the spike started two months prior to that, so perhaps the iPhone 17 launch also had something to do with it? Who’s to say.