LG is taking on Samsung’s ‘The Frame’ with its new ‘Gallery TV’

Ben Schoon | Dec 30 2025 - 9:25 am PT

Ahead of CES 2026, LG has announced its new “Gallery TV” which is designed to take on Samsung’s popular “The Frame.”

Samsung’s “The Frame” TV is an art and aesthetic-focused take on a TV, and has seen quite a bit of competition in recent years. Google TV brands such as Hisense and TCL have both released competitors, and now LG is throwing its hat into the ring.

The LG “Gallery TV” employs a formula very similar to Samsung’s – a flush-mount design, magnetic frames, and artworks that can be displayed on the TV when it’s not in active use.

LG explains:

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Available in 55- and 65-inch models, the Gallery TV features a slim, flush-mount design with customizable magnetic frames.¹ It also offers plenty of internal memory for users to curate and store their favorite content. Beyond its role as a canvas, it delivers a premium entertainment experience powered by LG’s MiniLED technology and the α (Alpha) 7 AI Processor, combining stunning 4K visuals with immersive AI Sound Pro (Virtual 9.1.2ch) audio.

The Gallery TV experience is completed by the LG Gallery+ service. LG Gallery+ serves as a comprehensive interior platform that transforms screens into versatile interior elements with a library of over 4,500 monthly-refreshed works.² Featuring a diverse spectrum ranging from fine art to cinematic scenes, game visuals and animations, the platform allows users to decorate their homes with visuals that match their specific tastes.

While pricing and a release date have yet to be announced, LG will be showing off the new TV at CES 2026 next week.