Google Pixel’s best color in years, ‘Indigo,’ is even better on Watch [Gallery]

Ben Schoon | Oct 26 2025 - 9:00 am PT

If there’s one thing Google is good at with Pixel, it’s color. This year, “Indigo” is the standout color, even if it’s not on the flagship series, and my new Pixel Watch band reminded me just how good “Indigo” is.

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First used on the base Pixel 10 and pitched as a revival of 2016’s “Really Blue” Pixel, “Indigo” is just such a nice color in person. On the phone, it’s not quite as vibrant as Google’s marketing makes it look, but it still stands out in a sea of bland smartphones. While some of my initial excitement about this color has worn off, I still wish it was available for Google’s Pro devices – if only because it would be drop-dead gorgeous with a matte finish – the Pixel Watch just revived it.

Over the past couple of weeks I’ve been wearing the “Indigo” color of the Pixel Watch Active Sport Band, and I love it.

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I mean, just look at it.

So good.

This color is just so vibrant and unique and fits a watch band perfectly. The perfect split between purple and blue lets it fit into most situations without being too loud, but the vibrant hue also means it just looks stunning. It’s almost enough to where I want to buy the Woven Band in the same color, even though I really dislike how that band feels.

I’m still pretty keen for Google to make a red Pixel product after seeing its “Berry” debut on the latest Nest Cam, but “Indigo” is quite simply my favorite color from the Pixel lineup in years, so I’d also be pretty happy to see it stick around for another generation. The Pixel 8 Pro’s “Bay” is nice for similar reasons, but “Indigo” just stands out further from everything else on the market. It might even top the Pixel 4’s “Oh So Orange” as my favorite Pixel color to date.

What do you think about Google Pixel’s “Indigo” this year? Have you purchased any Pixel products in this color?

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