Samsung continued to grow its global smartphone sales lead over this past quarter, even as the rest of the market began to experience slowdown amid the looming threat of tariffs from the US.
According to a new IDC report available today, Samsung experience 7.9% year-over-year growth compared to Q2 2024. The company now holds 19.7% of the global market, having shipped 58 million units from April through June. That’s quite the growth, but according to IDC‘s findings, it’s not because of the success of the Galaxy S25 series. Rather, strong sales from the Galaxy A36 and A56 have Samsung expanding its long-dominant spot among the smartphone market share charts.
Elsewhere in today’s report, it’s familiar findings. Apple continues to sit in second place globally, shipping 46.4 million smartphones last quarter for an improvement of 1.5%. Despite the growth, the iPhone is only up 0.1% in total global market share from this time last year, compared to a 1.3% improvement from Samsung, thanks in large part to a drop in Chinese demand. In third, Xiaomi moved 42.5 million units shipped and 14.4% of market share. The top five is rounded out by Vivo — 27.1 million units, 9.2% market share — and Transsion, which, despite shipping 25.1 million smartphones, actually saw its various brands move 1.7% less smartphones compared to Q2 2024.
IDC claims various market forces, including tariffs, unemployment, and general inflation, have helped slow down consumer demand after a fairly strong start to the year in Q1. While the industry continues to grow, budget-focused shoppers in particularly have “deprioritized” upgrading their phones. That could help explain why a company like Transsion, which owns brands like Tecno and Infinix, would see a drop in units moved despite overall growth in the market.
Despite some pessimism in this report, Q2 2025 marked the eighth consecutive quarter of growth, which IDC attributes to “the integration of AI into new models.” Regardless of whether you agree with the importance of mobile AI, eight consecutive quarters of growth is impressive — it’s a number that hasn’t been hit since 2013.
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