
After months of rumors and plenty of recent leaks, Samsung has just officially confirmed the launch date for its next devices, with a July 9 event set to unveil the company’s new devices, and a teaser video hinting at the new updates to the Galaxy Z Fold 7 while also free reservations for its new devices have opened up on Samsung’s website.
Samsung has confirmed that it will host an event in Brooklyn, New York on July 9 to launch “the next evolution of Galaxy AI and the ever-expanding Galaxy ecosystem.” The company doesn’t explicitly name its new devices, but the teaser video (below) clearly hints at the thin new profile of the Galaxy Z Fold 7.
It also utilizes Samsung’s updated “Over the Horizon” theme, though the portion used just feels ripped straight out of Nintendo’s Super Mario Odyssey.
Samsung’s event won’t be solely about the Galaxy Z Fold 7 and Flip 7, though. The company is also set to launch a new series of smartwatches including the Galaxy Watch 8, Galaxy Watch 8 Classic, and Galaxy Watch Ultra (2025), while teasers are also underway for new earbuds. .
Ahead of the launch, Samsung has opened up its usual reservations on its website. Reservations are obligation-free and don’t require any form of deposit. Simply input your email and Samsung will have a $50 credit available at the time you purchase its new devices from its website.
The credit is typically used for accessories – such as a Galaxy Watch 8 – but Samsung has occasionally allowed the credit to be used towards the cost of the device itself. This time around, we’re told it’s good for “ecosystem purchases” such as accessories and other Galaxy devices. A reservation tied to your Samsung account will also mean you can get a 3x multiplier for points in Samsung’s reward program and used to redeem select benefits. Samsung will also hand out a $5,000 prize to one winner who places a reservation, even if that person doesn’t buy a device.
Samsung is also teasing up to $1,150 in savings with trade-ins and other promos.
Reservations are open starting today and will be available through July 8, just prior to Samsung’s event. They’re only available through Samsung’s website.
Galaxy Z Fold 7 is shaping up to be a major upgrade to Samsung’s book-style foldable. Updated and much thinner hardware, new cameras, and bigger displays are just a few of the key improvements in the works. Galaxy Z Flip 7 also gets a big upgrade to its cover display which is thought to match the Motorola Razr. Meanwhile, Galaxy Watch 8 delivers a new design.
Are you looking forward to Samsung’s launch event?



More on Samsung:
- Why I’m excited for the Galaxy Z Fold 7, and not just because it’s thin
- Galaxy Z Flip 7 renders showcase some vivid colors for Samsung’s next clamshell [Gallery]
- Galaxy Watch 8 series leak shows Samsung’s upcoming wearables from every angle
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