Honey

Honey drops to 15 million users on Chrome, down 5 million in less than six months

Ben Schoon | May 23 2025 - 8:10 am PT

In late 2024, the popular Chrome extension Honey was exposed for shady tactics including simply not doing what it was promised to do, with uninstalls following suit and Honey now dropping down to 15 million users from a peak of over 20 million.

An exposé from YouTube channel MegaLag previously highlighted two things about PayPal-owned Honey. The browser extension, firstly, would take credit for affiliate sales away from creators and websites, effectively taking those credits for itself. But beyond that, and much more troublesome, was the reveal that Honey has been working with websites to limit what coupon codes appear in the extension, quite literally not doing the job it has been advertising for years.

Following that video, Honey immediately lost around 3 million users on Chrome, but bounced back a bit quickly after. We’ve been tracking Honey in the time since, most recently spotting that the extension had dropped down to 16 million users as of March 2025.

As of this week, Honey has now dropped to 15 million users, down from over 20 million users at its peak prior to the exposé.

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This drops Honey well below the “17+ million members” that it advertises on the Chrome Web Store, though it’s still very possible the extension has a couple million more members across browsers such as Microsoft Edge, Safari, and Firefox. Mozilla shows around 460,000 Honey users on its browser, while Apple doesn’t show a figure. Microsoft says Honey has 5,000,000 users on Edge, though that number may be inflated by Microsoft’s own questionable tactics with Edge copying Chrome when installed on the same machine.

Regardless, it’s clear that these numbers are dropping. The impact of the MegaLag video has passed, with roughly 3 million views on that video since January.

Google has implemented restrictions on extensions following the debacle, which led to Honey making changes to some of its biggest abuse of affiliate codes.