During its “Brandcast” this week, YouTube revealed a new strategy to insert ads into videos which will leverage AI to put those ads into the most important parts of a video.
Every video has points that demand the most attention, with viewers often skipping straight to that section or leaving shortly after. Those points would also be the most ideal place to show an ad and get the most reach, which is why YouTube is introducing “Peak Points.”
In a post, YouTube explains that this new ad product will insert ads in a video at the point just after where the audience is “most engaged.” In a demo, below, YouTube shows this as the moments directly after a proposal. Gemini is used to determine “peak” portions of the video and inserts the ad directly after that.
We also announced Peak Points, a new product built with Gemini that identifies the most meaningful, or “peak,” moments within YouTube’s popular content to place your brand where audiences are the most engaged.
From the looks of it, these ads won’t be appearing during these crucial parts of the video, but rather just after them. If anything, that might be a good thing as it lessens the possibility of an ad cutting into an important part of the video, as is very possible today.
There’s no word yet on when this new ad product will be rolling out to users, but it seems likely enough that it’ll arrive sooner than later.
More on YouTube:
- YouTube will be the only option for NFL’s first 2025 international game, but it’s free
- YouTube app for TVs widely rolling out Shorts feed that buries your subscriptions
- YouTube tests new Premium subscription made for just two people
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