Oura

Oura’s new AI Advisor moves from ‘labs’ to full feature

Andrew Romero | Mar 31 2025 - 7:08 am PT

Initially available to a small set of users through Oura Labs, Oura Advisor is now available as a full feature in the app. The AI Advisor takes a couple of forms throughout Oura’s health suite, but the main functionality comes from a conversational feature where users can get help understanding their health trends.

As far as smart rings go, Oura has held a prominent spot as one of the best options for users. It comes at a hefty price — around $349 — but it’s a solid piece of gear with the backing of a well-built app. Data tracked by the ring itself is disseminated into tons of data for the user, but that’s where it can be a little overwhelming.

Oura Advisor’s purpose is to make health tracking easier for users, and it’s now available for every Oura user. It acts as an LLM that takes every bit of data collected by the Oura Ring, and it is trained to understand trends. With that, the AI Advisor is equipped to break down any bit of data it’s tasked with dissecting. That comes in the form of a chatbot, where ring-wearers can ask questions about their activity, sleep, readiness levels, and more.

Oura says that the goal is for Oura Advisor to run throughout the app and create personalized summaries for different aspects of women’s health, heart health, and more.

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Ideally, the feature would dissect information on each topic page. For instance, the sleep page could include a personal note that could tell you what needs to be done to achieve better sleep. The company notes that the feature is being further developed and will roll out updates as they become available.

For now, the AI Advisor will be available for all users via the “+” icon and under “Advisor.” There, the chatbot can answer any questions you have or have an AI-like conversation about what your data looks like. It’ll also display visual data, like charts.

There’s certainly an argument to be made about AI being shoved into apps and tools it doesn’t need to be in, but it could be argued that an AI LLM is actually a useful addition to a health suite like Oura’s. There is a plethora of information in the app, all gathered by the Oura Ring. A lot of that data is hard to understand if you’re trying to get a grasp on your body’s health state. The Advisor could eventually act as a guide for all users.

Oura notes that Advisor is rolling out over the next two weeks and will be available as a full-fledged feature outside of Labs for Oura Ring Gen3 and Ring 4 users.